TNT and USA have a distinct way of marketing their television shows. When I watch these television spots, I feel a very distinct way about each and I wonder if anyone else feels the same way. For the TNT ads, I feel dismissive and jaded when the ads cross the screen. This “meh” reaction turns to scorn and then I end up making some kind of insulting quip to the television show. Case in point, HawthoRNe. We see sweeps and zooms of Jada Pinkett-Smith standing all dramatically with voiceover about how she’s the nurse who’s got EVERYTHING and stands up for the little guys. The commercials just bleed stupid and I hate them.
And then there are the USA ads, which feature similar sweeps and zooms, but have the opposite effect on me. I think “aw damn. I gotta see that!” or “Ooooh, this is kind of cool. I gotta see that!” or even “OH SNAP I GOTTA SEE THAT!” It might be that the production value on these commercials are much better and feature the characters doing interesting things. It could also help that they really work at teasing you as opposed to hitting you over the head with how awesome the show is.
Anyone else notice this?
